Monday, February 20, 2017

Grapevine Communication


Grapevine Communication

This is an Informal, Unofficial and Personal Communication channel or system that takes place within the organization as a result of rumor or gossip.



It is called Grapevine Communication because there is no definite route of communication for sharing information.


It is a complex web of oral information flow linking all the members of the Organization.

In this form of Communication, the Information converges a long way by passing from one person to another person leaving no indication from which point it started.


This is quite similar to the vine of grapes. It is also difficult to find out the beginning and the end of the grapevine.

The Patterns or Chain/Network of Grapevine Communication








No comments:

Post a Comment